Art Directing a magazine with a seven-year cycle for an ambitious consultancy firm

The Netherlands has the greatest density of consutancy agencies in the world. Perhaps this has to do with our polder model of consultation and consensus seeking. That is why it is not surprising that Autobahn cooperates with one of these agencies. But SeederDeBoer is not your average consultancy agency. Together with partner Jurgen Schut and editor-in-chief Dominique Haijtema we are given complete confidence and freedom to create seven annual magazines.

These magazines are a strategic marketing tool for SeederdeBoer and are aimed at decision-makers in the public, healthcare and financial sector. In seven years, we uncover different stages of the hero's journey. Each edition is focused on one aspect that is explored. This approach results in unique and very own magazines in which content, choice of materials and printing techniques influence each other in a special collection of stories and insights. As a design partner, Autobahn loves these long-term commitments because we can grow into the organisation and really invest in each other.

https://www.seederdeboer.nl

Editorial

REIS #1: Departure

The June 2019 edition is the first in a series of 7 magazines and is all about The Departure: Why are you going? What do you long for? Are you going or away from somewhere? The content and design reacts to this somewhat chaotic state of being: What is my grid? Are all the design assets correct? Do all stories fit the magazine?

Contents:

Sometimes you only know what you are looking for…. If you find it "- interview René Seeder
"Our past, our future" - Article about leadership by Dominique Haijtema
"I'm Leaving" - Essay by Lex Boon
"About the Price of Success" - Stories from: Lucas Rive (chef of star restaurant "Lucas Rive" in Hoorn. He died unexpectedly in December 2019), Janine Smit (Dutch champion speed skating) and Jiri Brandt (Brandt & Levie sausage makers)

REIS #2: Direction

In July 2020 the second edition of REIS magazine was published: the Direction. This issue focusses on the disorientation after leaving: where am I going? How do I know this is the right direction? What can I do to alter course?

Contents:

Interview with Guido Kilsdonk: "I don't believe in a quick fix"
Three portraits of mentors about their role in the background
Interview with Gerdi Verbeet by Miloe van Beek: "Freedom"
Do all those choices give you stress? An article by Maud Beucker Andreae
Dutch Views: views from Dutch mosques by Marwan Bassiouni