Constructing a typographic language as a solid foundation for student driven businesses

The Kriterion Foundation is an Amsterdam based organisation that stimulates and facilitates students to lead and work together within organisations that they set up themselves. Their professional and personal development is central to this. In addition, it contributes to their livelihood and self-reliance. Projects that are supported by Stichting Kriterion are: movietheater Kriterion, gas station Studentenpomp Kriterion, daycare center De Oppascentrale, student café SKEK, moviecenter De Uitkijk and Studio K.

Autobahn envisioned the Kriterion Foundation as a firm foundation for student projects and provides a solid base by supporting and connecting students in their entrepreneurship. After all: you can build on a good foundation. Since students are only allowed to work within the different projects during their studies, the student turnover is therefore high. For future use and continuity we have captured this foundation in a manifesto, anchoring the story of Stichting Kriterion.

The letters foundation Kriterion form the building blocks of the visual identity. they are literally connected with each other. By connecting the letters of the Kriterion Foundation, an abstract construction is created. This construction ensures uniqueness and recognisability.

The K of Kriterion forms the foundation and is always at the bottom. By linking the abstract forms to values from the manifesto, it is possible to emphasize certain values in the communication. By stacking the building blocks, a recognizable and unique building arises from values.